How Summit Marketing Transformed an 80-Acre Ranch into a Dream Wedding Venue with AI Tools

Real estate marketing has evolved dramatically, and so have the tools we use to create memorable campaigns. At Summit Marketing, we recently had the opportunity to craft a unique marketing strategy for a client’s 80-acre ranch in Stevenson, Washington, transforming it into a sought-after wedding venue. In this post, I’ll walk you through the behind-the-scenes journey of this project and showcase how we leveraged AI tools like ChatGPT, Luma Labs Dream Machine, ElevenLabs, CapCut, Photoshop, Canva, and Flux AI Image Generator to make it all happen.

The Project: Breathing New Life into a Beautiful Property

Our client had a stunning ranch property, yet the existing marketing approach wasn’t reaching its full potential. When our team suggested repositioning it as a premier wedding venue, the owner and agent were thrilled by the idea. Our goal was to create a dynamic, visually compelling video campaign highlighting the property’s unique features—while using the power of AI to make the process efficient and cost-effective.

Step 1: Gathering and Editing Video Content with CapCut

We started by working with a seven-minute video created by a local videographer, showcasing the property’s scenic features. However, the only footage available was the final edited video, and we needed additional b-roll to align with our new “wedding venue” concept. Here’s where CapCut came in. CapCut’s scene-splitting feature uses AI to cut clips at scene changes automatically. By removing the narration and exporting individual clips, we created a library of b-roll that matched our new vision without additional filming.

Step 2: Crafting the Story with ChatGPT

With the b-roll footage ready, it was time to craft a compelling storyline. We used ChatGPT to help brainstorm, strategize, and create the campaign messaging. ChatGPT provided multiple video ideas, scene suggestions, and narrative points, all based on the property’s details. After refining the narration to be more approachable and down-to-earth, we had the perfect script to guide the video’s storyline.

Step 3: Bringing the Narration to Life with ElevenLabs

Once the narration was ready, we needed a voice that captured the essence of the property. ElevenLabs provided an ideal solution by offering text-to-speech options with natural-sounding voices. After experimenting, we selected a “cowboy” voice to add a rustic, authentic tone. By inserting pauses and adjusting the phrasing, ElevenLabs helped bring the story to life in a way that resonated with the wedding venue concept.

Step 4: Enhancing Visuals with Luma Labs Dream Machine

For some scenes, we only had still images to work with. Luma Labs Dream Machine proved invaluable in transforming static images into dynamic, engaging video clips. For example, we animated a still shot of the sawmill by adding a gentle push-in effect, turning it into a more immersive visual. This technique was especially helpful in creating movement and interest without any additional filming.

Step 5: Designing Engaging Thumbnails with Photoshop and Canva

A strong thumbnail is essential for catching viewers’ attention online. We used Photoshop to layer an aerial shot of the property with AI-generated images from Flux AI Image Generator. The images featured a couple in wedding attire, adding an emotional touch to the campaign. After finalizing the design in Photoshop, we imported it into Canva to add text overlays, creating a thumbnail that conveyed the property’s “dream wedding venue” potential.

Step 6: Adding Final Touches and Publishing

With all elements ready, we used CapCut again to assemble the video, aligning visuals with narration and ensuring smooth transitions. Background music was added to enhance the emotional tone, and we set a target length of two minutes for optimal viewer engagement. Once the video was complete, we published it on YouTube and ran a small promotion to increase visibility.

The Results: A Boost in Engagement and Interest

After the video went live, the positive response from the client and their real estate agent was immediate. The targeted promotion attracted a high number of views, likes, and inquiries, significantly boosting the property’s online presence. This campaign demonstrated the potential of AI tools to streamline content creation, allowing us to craft a high-impact video that resonated with our target audience.

Key Takeaways: How AI Tools Can Transform Real Estate Marketing

1. Efficiency: AI tools save time by automating tasks like video editing, voiceover, and design.

2. Consistency: ChatGPT and other tools ensure a cohesive story and style across different media.

3. Cost-Effectiveness: These tools minimize the need for additional filming, making projects budget-friendly.

4. Enhanced Creativity: Tools like Luma Labs and Flux AI Image Generator allow us to create visually appealing content, even when resources are limited.

Final Thoughts

Creating a compelling real estate campaign is both an art and a science. By combining AI tools with a strategic approach, Summit Marketing was able to showcase this property in a fresh light and reach new audiences. Whether you’re a real estate agent, marketer, or content creator, leveraging AI tools can bring a new level of creativity and efficiency to your projects.

If you have any questions or would like to discuss how AI tools can enhance your marketing strategy, feel free to reach out. And don’t forget to check out the final video—we’d love to hear your thoughts!